Electric Car Reva

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Case Details:

Case Code : BSTR030
Case Length : 9 Pages
Period : 2001
Organization : Reva Electric Car Company
Pub Date : 2002
Teaching Note : Available
Countries : India
Industry : Automobile & Automotive

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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The Future of Reva

In late 2001, RECC reported that Reva was well accepted in the four cities it was launched and that the company was working on new versions for the domestic as well as international markets.

Ashok Dharwadkar, chief financial officer in a technology company, who was the third Indian owner of Reva, said, "The performance of the car is good and the company offers good service. There are still a few nagging problems like high noise level and fall in efficiency while driving uphill." In January 2002, RECC launched Reva Deluxe at the Auto Expo 2002 in New Delhi. The Deluxe model had a new look with upgraded interiors, defroster with heater, a stereo system, and climate control seats (CCS) . Chetan said, "The development of the new model is a result of the feedback of our very satisfied customers in Bangalore, where over 150 cars are now running. The introduction of climate control seats is in line with Reva philosophy of using cutting edge technology, patented by Amerigon, leaders in advance automotive technology..."

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